Given the number of LGBT cruise fans, it’s no surprise that the cruise industry includes many LGBT executives. In the latest in our series of interviews with the LGBT movers and shakers making the cruise world a gayer place, we talk with David Winterton. As UK Marketing Manager for Emerald Waterways, he helped create a cruise-industry first: planning the first cruise line-sponsored LGBT cruise. (Editor’s note: unfortunately, this cruise was cancelled subsequent to the publication of this article.)
Can you briefly describe the scope of your responsibilities as UK Marketing Manager for Emerald Waterways?
What are some of the advantages of riverboat versus ocean?
The growth in European riverboat cruising is huge. What sets Emerald Waterways apart from the others?
Your decision to offer an LGBT cruise is (as far as we know) the first time a cruise line has done so. What was the genesis of Emerald Waterways’ decision to offer a cruise specifically to LGBT? Why do you think this has never been done before?
What sort of marketing/PR/advertising does Emerald Waterways do to reach the LGBT community?
From your perception, do you think the industry could do a better job to reach LGBT travelers?
What is your personal favorite river cruise itinerary and why?