A while back many MMOB members participated in a survey about the site; from the results we learned that while nearly 100% of you have been on a cruise, only 35% have been on an all-gay cruise, such as RSVP, Atlantis, Olivia, or R Family.
You probably know that those companies charter entire ships, but they are not cruise lines themselves (although RSVP did once own a small ship).
Meanwhile, I recently learned that a Greek cruise line, Variety Cruises, is trying their hand at marketing their own all-gay cruises. Frankly, I’ve wondered for years why Princess or Celebrity haven’t tried this on their own.
There are many challenges for a cruise company in attempting to market to us as homos. Probably the biggest is they don’t exactly know who we are. For all the demographic info cruise lines collect, sexual-orientation isn’t tracked (as far as I know). The other big challenge is convincing the all-gay-cruise crowd that the cruise line can put on the same quality of overall “show” as the gay charter operators. RSVP, Olivia, and the others have become experts at “gaying up” the entire cruise experience, bringing their own DJs and other entertainers to make sure the experience is over-the-top gay.
While I doubt I’ll make it to Greece to sample Variety’s initial effort at all-gay cruises, I’d love to hear from anyone who does take the voyage. If you or someone you know is going, let me know.
Related to this topic: 6 myths of all-gay cruises